How to find the right content marketing solution for your business

The actions you take now will provide the foundation to survive — and thrive — as the economy stabilizes post COVID-19. We offer access to scalable, affordable and results-based digital marketing services.

Not sure where to start or which solution is for you? This guide will help you find the right fit based on the challenge you're having, or goal you want to accomplish.

Scroll through the list below based on your needs to find links to relevant products and services to fit businesses of any size. 

For those just starting out

Content marketing strategy

You need a digital content marketing strategy to capture what your brand needs to build, engage, nurture and convert your target audience. It outlines what kind of content to create, where to publish it, how often to publish, how to track the content and how to measure it so you know it’s delivering value. Did you know that 69% of the most successful content marketers have a strategy in place that’s actually written down? A data-driven, strategic plan for content production, publishing, tracking and measurement will ensure your brand maximizes its investment in content marketing. Get it here.

Audience research

Engaging an audience begins with an understanding of who they are, what they believe, what they need to know and where they go to learn. Audience research can tell you a lot about what you need to do to reach your prospective customers. We combine analytics from digital channels with a journalist and editor’s eye for understanding what makes audiences care about your brand. We will review the demographics, location, languages, content consumption, taste preferences, interests and other metrics of the audiences across your digital channels. We then analyze these to pull out actionable insights and recommendations about your digital audience. Get it here.

Social media content

Our Social Media Content Calendar ensures your brand is in market with the right messaging, in the right places at the right time so you can grow an audience for your products and services. You’ll never have to worry “what should I post today?” ever again. We’ll bring your social media channels to life while positioning you as an industry thought leader. The Social Media Content Calendar is optimized by social media channel to drive reach through industry-relevant hashtags and @mentions to put your brand in front of new audiences. Get it here.

Competitive insight

If you want to stand out and drive impact for your company, a deep understanding of your competitive landscape is a must for every marketer — and each campaign. This service will help you differentiate your brand and brand story; uncover ways to outperform competitors; and help you validate your marketing strategy to key stakeholders. Get it here.

For those looking for an audit or expert opinion

Consultation calls

We are just a phone call away and can help you solve a number of challenges quickly if you are looking for expert advice. For consultation calls, two of our founders will jump on the line and be a dedicated, unbiased resource for you for 90 minutes. Think of it as a CMO on speed dial. Get it here.

Channel Content Audit

Your Instagram engagement has plummeted. Or maybe your LinkedIn page isn’t driving leads like it used to. Sounds like it’s time for a Channel Content Audit. Our content audit will provide actionable steps to transform one of your digital marketing channels from a lacklustre source of vanity metrics into a powerhouse of results based on your goals. Get it here.

Content marketing review

Your company has content on its social media channels, in a newsletter and on a blog. But you find yourself wondering if it’s the right kind of content. Our content marketing audits help you figure out if your company be reaching more people or better prospects with a different approach? Should you have more video? More content? A shift in voice and tone? Less content? Is it time for a chatbot? Or perhaps you need to adjust your brand’s content strategy as we collectively navigate a global pandemic. Get it here.

Competitor analysis

If you want to stand out and drive impact for your company, a deep understanding of your competitive landscape is a must for every marketer — and each campaign. This service will help you differentiate your brand and brand story; uncover ways to outperform competitors; and help you validate your marketing strategy to key stakeholders. Get it here.

Audience research

Engaging an audience begins with an understanding of who they are, what they believe, what they need to know and where they go to learn. Audience research can tell you a lot about what you need to do to reach your prospective customers. We combine analytics from digital channels with a journalist and editor’s eye for understanding what makes audiences care about your brand. We will review the demographics, location, languages, content consumption, taste preferences, interests and other metrics of the audiences across your digital channels. We then analyze these to pull out actionable insights and recommendations about your digital audience. Get it here.

Content marketing strategy

If you think you might need a full content marketing strategy VS just an expert opinion, you can get that here.

For those hosting events

Virtual events are the new normal and with so many now in the market, the message of your event or the event your brand is sponsoring could get lost in the noise. To fix that, we can cover your virtual event. Our team of expert digital content creators, analysts, marketers and designers will attend the event to capture industry insights, key moments, and powerful thought leadership from the speakers. Then, in near real-time, we will create a high volume of content for your social media channels to ensure your brand stands out, drives engagement and generates conversion opportunities. Get it here.

For those looking to support sales efforts

Sales teams sell better when they're supported by content and insights. We work with sales teams who want to better understand what competitors are doing; teams who need to figure out where there audience is online and how to connect with them; and in companies who need a full content marketing strategy to tighten the link between marketing and sales.

For professional service providers and consultants

While a lot of our work focuses on large enterprises, we also work with partners and consultants who work within large professional services firms. In these cases, we often help leaders with competitive intelligence; we help them find their audience online; we do content channel audits; and we create daily social media content.

For everyone else

Did we miss something you're looking for? Drop us a line and we'll get back to you with custom solutions.